Social media used to be perceived as little more than an entertaining device for young people to pass the time. That perception has completely changed now with everybody from grandparents to celebrities engaged with some form of social media. The business world, as well, has not been immune to social media’s appeal. CEOs are increasingly learning how advantageous social media can be for their businesses.
Unfortunately, many CEOs are still failing to see these advantages, and are shortchanging both themselves and their companies by not engaging with their employees and the public through social media. We will talk about the benefits of being a social CEO, as well as some of the reasons why many CEOs have thus far failed to get on board the social media bandwagon.
Advantages by engaging with social media, CEOs gain a number of advantages over unsociable CEOs. Social CEOs who maintain clear internet contact are perceived as being more innovative and open than unsociable CEOs. The days of CEOs being aloof and inaccessible to their employees and the public are long gone. Nowadays, if a business wants to expand, it has to be perceived as always being on the cutting edge.
By engaging with social technology, CEOs give their businesses this perception. Furthermore, a good CEO knows that a company will only run properly if its employees are happy and content. Social CEOs are regularly viewed as being friendlier and more respectable than unsociable CEOs. As such, a company that is led by a social CEO quickly becomes a more attractive company to work for. By using social media, CEOs give their employees a sense of belonging and team spirit, which therefore leads them to feel like they have more of a personal interest in seeing the company succeed.
Risk of the Social CEODespite these advantages, many CEOs are still failing to take advantage of social media. The main reason given is that social media is perceived as being too risky for somebody in such a high level of authority. Indeed, there are inherent risks to CEOs using social media, but these risks can be mitigated by engaging with social media responsibly. For a CEO that has never used social media before, it is best to get involved with it slowly at first.
Jumping in too deep, and too quickly, is bound to lead to unforeseen consequences. Rather, CEOs should allow themselves to learn how different social networks function so as to avoid any mishaps. Furthermore, social media needn’t be entirely public. While Facebook and Twitter can be powerful tools for the right CEO, other CEOs may be more comfortable by engaging solely with the company intranet. That way they reduce the risk of any public embarrassments, while gaining the advantage of increased trust from fellow employees.
Social media is a powerful business tool for CEOs that take advantage of it properly. Social CEOs are perceived as being friendlier, more trustworthy, innovative, and inspiring. While there are inherent risks to CEOs using social media, by easing into social media slowly and using it responsibly, CEOs will turn their company into a place that is more dynamic and better to work for. Larry Stevenson is a former computer analyst. Now retired, he enjoys blogging on various websites.